Business Breakfast. Keynote Speaker: Secretary General of the Greek National Tourism Organization, Mr Andreas N. Fiorentinos 09/03/2026

The Hellenic Spanish Chamber of Commerce, recently hosted a Business Breakfast with Andreas Nicholas Fiorentinos, Secretary General of the Greek National Tourism Organisation (EOT), who shared valuable insights on the growing importance of the Spanish outbound tourism market for Greece.

During his keynote presentation, Mr. Fiorentinos highlighted the strong momentum of Spanish international travel. In the first quarter of 2025 alone, Spanish residents made nearly 9.9 million trips abroad, marking a 5.3% increase compared to 2024, while tourism spending grew by more than 10%.

Encouragingly for Greece, the country continues to strengthen its position among Spanish travelers. According to the data presented, Spain–Greece air passenger traffic has increased by nearly 75% over the past four years, while Spanish arrivals to Athens alone reached more than 308,000 in 2025, reflecting a 34% increase compared to the previous year.

Mr. Fiorentinos also emphasized broader trends shaping the market, including the growing demand for experiential travel, cultural tourism, gastronomy, and high-quality tailor-made experience, areas where Greece has a strong competitive advantage.

The event brought together Chamber members, tourism professionals, business leaders, fostering a constructive discussion on how to further strengthen tourism cooperation between Greece and Spain and leverage the significant opportunities this market presents.

The Chamber warmly thanks Mr. Fiorentinos for his insightful presentation and all participants who joined us for this engaging discussion.